Meta Small Business

Black Math had to create excitement around a special newsletter made exclusively for small business owners and their communities.  Their solution? Create small businesses. (No, literally. They constructed full-scale façades of multiple small businesses within corners of our already-small-business space.) After rounds of concepting, they landed on four unique ad spots (two more than originally planned!) that would capture the excitement and authenticity of four unique businesses: a plant shop, a record store, a children’s gift shoppe*, and a donut shop. I was then tasked with editing this all together into the spot you see below!