Vans: Rowley
When I had heard Vans was going to rerelease the Rowley XLT, the shoe that supported my tiny feet when I started skateboarding, I was over the moon and I needed to craft my excitement by making an ad. Teaming up with Jay at Solstice Skateboarding we came up with the idea of an old CRT TV catapulting through time to the future and bringing with it the power of this legendary shoe from everyone’s favorite skater.
Behind the scenes
What resulted in the idea was building the world you see above. Below are some comping techniques as well as storyboards come to life. In the middle of pre-pro I couldn’t find a CRT tv anywhere that was under $100. Lo and behold on my walk back from work I stumbled upon 4 just lying on the street. A sign from the past? Maybe… Anyway, check out below for how my childlike mind works.
Credits
DP + Editor: Jeremy Fraga
PA: Austin Herron
Client: Solstice Skateboarding